Know how to identify, collect and preserve ESI

It's been roughly seven months since amendments to the Federal Rules of Civil Procedure have been implemented.

The rules were amended to address the ever-increasing volumes of electronically store information (ESI), which is so pervasive in litigation today.

You have likely read about the harsh penalties and sanctions imposed upon parties for the gross mismanagement of the discovery and production of ESI.  How do you mitigate these risks as an attorney or a corporation?